You probably got into real estate because you saw it as a way to make a good living, and eventually get financial and time freedom. Some agents get really good at what they do and make a lot of money only to realize they just created a glorified sales job for themselves. In this scenario, if the agent doesn’t keep selling, they risk losing their status and lifestyle. So they just keep going like the energizer bunny.
To keep up with it all, agents are told they need to generate even more leads, so they try a lot of different lead generation programs. Then they realize that lead conversion is an issue, so they now look for different conversion tools. They end up buying a CRM, follow-up systems, hiring agents, hiring ISA’s and at the end of the day, are lucky if they can keep it all together. Yes, there are those few who can make it all work.
The question is at what cost? Agents try to get their time back, by hiring a marketing person or an ISA or trying a better lead generation program…and on goes the cycle. Over time things may get better, but at the end of the day, they just wish they could focus on selling real estate.
Many agents come to realize that they are not really in the real estate business they are in the marketing business. And the better the marketing, the easier things get. But how do we keep it all organized?
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